Whether expanding a legacy brand or bringing hot young brands to new visibility in key market segments, successful brand licensing demands the right match between licensor and licensee. To optimize new revenue streams, all barriers to entry must be examined, attacked and removed. At Genesis, this includes

• shortening time-to-market with proven sourcing and manufacturing experts;
• determining which channel partners provide the best demographic fit;

and most importantly, helping both sides stay in sync with their retail partners, leveraging brand appeal, quality, product appeal and consumer buying trends to not just bring the products to market, but to entice consumers to take them home.

From the perspective of product development and market positioning, there is no such thing as too much competitive intelligence.

The best brands know their competitors and their consumers well. But understanding the full scope of the competition means integrated analysis not only of competitive products, but also of competitive supply chain data that can help to effectively position your brand ahead of other industry players. For each SKU, Genesis works with its licensing partners to track industry and market trends in alignment with real-time development, manufacturing and distribution channel intelligence to create true competitive advantages for brand extension licensing programs.