COTTONWOOD, Arizona (March 31, 2009) Flight Miniatures, a leading wholesale provider of model airplanes, today announced the launch of its new reseller website at www.flightminiaturesreseller.com. The site replaces the Genesis Collections website and adds on-line ordering, exclusive marketing tools and wholesale pricing linked to each registered resellers account.

The new website, developed exclusively for retailers and resellers of scale snap-fit and die-cast model airplanes to the collector and hobby markets, was created after listening to the suggestions and preferences of resellers. Flight Miniatures Reseller (FMR) specifically caters to resellers need for convenient, easy-to-navigate, on-line ordering options that provide instant access to each clients special wholesale pricing.

As an added incentive to take advantage of FMRs new eStore, resellers will receive an introductory discount on their first eStore purchase.

Flight Miniatures Reseller.com, allows registered resellers to review all Flight Miniatures models and products and conveniently place wholesale orders at the online eStore. Also provided is a user-friendly reseller marketing tools in the new Co-Pilot reseller support section.

In addition to flyer and display templates, the section includes regularly updated special promotions to help retail partners take full advantage of the collectible product lines offered by Flight Miniatures.

In addition to the new eStore and Co-Pilot marketing tools, Flight Miniatures Reseller also includes a unique My Special Items page. Flight Miniature customer service and sales staff will be working with each reseller individually to develop their preferred lists for this page, which can include commonly ordered models and preferred items in order to simplify and expedite future orders.

Our resellers are our valued partners in bringing the best selection of snap-fit and die-cast model airplanes to collectors around the world, said Flight Miniatures founder Bob Flynn. With the launch of the Flight Miniatures Reseller website and our Co-Pilot program, we hope to help them make our Flight Miniatures models and other products among your best sellers.

Flight Miniatures is a division of Genesis Worldwide Enterprises (GWE), serving as a distributor of merchandise for the model collector market. Established in 1989 by Bob Flynn, the company focused on the production of high quality plastic snap-fit models for the airline and travel industries, eventually expanding offerings to serve the collector and hobby market with die-cast models and other aviation collectibles. In January 2002, due to a diversification of product lines, the company underwent a name change to Genesis Worldwide Enterprises, retaining Flight Miniatures as a brand name for its popular line of airplane models. GWE also develops and markets a number of separate product lines, as well as products for OEM and retail clients. Working with manufacturing partners and a satellite office in China, Genesis sources and manufactures a broad range of products including consumer electronics, keyboards and promotional products.